Your company website can help boost the popularity of your entire business. In this age of technology, there are many small businesses available at just a click of a button. To make sure your business gets the attention it deserves, it helps to take some measures to help make it more attractive to viewers. Once you establish a solid customer base, you can expand your business and help it grow.
One of the best ways to ensure your business is given the right attention is by creating an attractive website to entice online clients. Here is a list of the ten best ways to improve the website design for your business and help generate more online traffic. Are you excited? Let's grow!
1. Focus on Design
It is important to remember that the key trait of a good website is that it looks good. However, when it comes to designing a website for a particular business you need to make sure that the website should balance practicality with aesthetic value.
Online customers often rely on visual cues to make judgments about a business based on how they perceive the website. Make sure your website has a good design as well as being aesthetic to appeal to the larger masses.
2. Improve Visual Elements
Many customers judge the quality of a business in the way they perceive its website. By investing in optimizing the visual elements of your business's online platform, you can ensure greater customer satisfaction. Too much text, or heavy designs can distract customers. Moreover, excessively flashy colors can tire your eyes and be distracting. The best websites are those which have pleasing photographs, and a balanced text content to highlight what the business is about.
3. Make it Readable
Though content is an important aspect of improving the sales of your business, readability plays a big role in attracting or distracting customers. Make sure the font you choose can be read by everyone. Focus on using a simpler text font, bigger size, and clearer color scheme so that customers can read your content without any problem.
4. Decrease Loading Time
One of the most maddening things for prospective customers is a website that has a slow loading speed. In this era, speed is tantamount and impacts the way a customer judges a business.
According to recent statistics, even a second long delay can cause a 27 percent drop in sales. It is evident that people don't like to wait for a website to load or a page to buffer. Experts believe that websites that take longer than 3 seconds to load cause visitors to become impatient and leave.
To speed up the loading time, it is a good idea to invest in a Content Delivery Network (CDN) or even additional compression for files to enable faster loading. You can also switch the browser caching to a static one to reduce pressure on your server.
5. Formulate a Good Branding Plan
The composition of a good brand plan building is a mixture of unique knowledge about your business website design strategies and maneuvers used to achieve the goal of creating a distinctive and long-lasting appearance in the marketplace.
You have to ensure that you have got everything planned and thought through, from colors, disposition or expression. But it all doesn't matter unless your website doesn't manage to look different from your competitors. How could potential buyers differentiate you from a wide range of businesses? For sure, it takes a lot of effort to build a brand that stands out from the others. That tiring and hard work, that, for sure, will pay off once your website visitors will remember you and will come back to use your services again.
6. Employ Wise SEO Practices
In this age of rapid technological advancements, it is important to keep your business website relevant to the market so that it can have a high search ranking. By employing smart SEO practices, you can ensure a higher spot for your business in the search engine results page.
Effective SEO practices include using relevant keywords, on-page SEO tags, schema, and even XML sitemaps. These are small elements that play a big role in making your website available to interested audiences.
7. Make the Website Easy to Use
Some websites are harder to navigate than others, which can discourage customers to browse through the pages and invest the time needed to understand the business. Make sure your text is readable, and easy to understand for the masses. The buttons or links should be updated regularly so they don't redirect to error pages. Users should find it easy to navigate through the website.
8. Link with Social Media
Linking social media to your business can be a smart move. There are roughly 4 billion people all over the world who use social media, which you can use to your business's advantage. By providing buttons for social media platforms like Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, etc. you can encourage your visitors to engage with your business.
The more engagement you have, the better chance your business has to expand its outreach. Social media users find it easy to share interesting content, and if you play it right, your business can be one of those things that are shared.
9. Include Marketing via Email
In this age of technology, the importance of electronic-mail cannot be understated. Various kinds of content such as promotions, product information, and even how-to articles illustrating the usage of certain items are an excellent way to engage with customers. Having a solid email marketing plan can be a powerful tool to connect with your audience and establish your business as a real contender in the market.
10. Include a Powerful Call to Action
It is not hard to believe that having a strong call to action can help attract and sustain the attention of your target audience. Simply telling your clients about your business is not enough. You should also work to encourage them to take various actions such as signing up for your newsletter, downloading a relevant file, or even making a purchase. Having an encouraging call to action can help you convert a prospective client to an actual customer, thereby boosting your company's image. Special buttons and attractive calls to action are sometimes all it takes to encourage visiting traffic to invest their time and resources into boosting your business sales.
A website is one of the most effective ways to promote a new or growing business. If you are looking to expand your business horizons it is a good idea to invest in developing your company website. The team at WebPerfex is equipped to help give your business the expert boost it deserves.