Our Commitment To Privacy

1. Our Commitment to Your Privacy

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy (“Policy”) describes how WebPerfex Inc. (“Company,” “we,” “us,” or “our”) collects, uses, shares, and safeguards personal information through our website: https://webperfex.com (“Website”).

This Policy applies to residents of California and is designed to align with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

By using our Website, you agree to the practices outlined in this Policy.

2. Information We Collect

We may collect the following categories of personal information:

• Identifiers – Name, email address, phone number, company name, IP address
• Commercial Information – Details about services you request, inquire about, or purchase
• Internet/Network Activity – Browsing data, device type, session activity, and referral source
• Geolocation Data – Approximate location inferred from your IP address
• Professional Information – If voluntarily submitted in a form
• Inferences – Preferences or interests derived from your website interactions

We collect this information:

• Directly from you via forms, emails, or phone calls
• Automatically via cookies and third-party tracking tools – but only after you consent (see Section 4)

3. How We Use Your Information

We may use your personal information to:

• Respond to inquiries, provide proposals, or schedule consultations
• Send updates about our services or promotional communications (you may opt out)
• Analyze website traffic and optimize user experience
• Track advertising performance and measure marketing effectiveness
• Understand call behavior and engagement patterns
• Maintain the security and integrity of our Website
• Comply with legal obligations or resolve disputes

4. Cookies, Tracking & Analytics

We use cookies and similar technologies to:

• Remember user preferences
• Track and attribute calls or form submissions
• Analyze how users interact with our site
• Improve advertising performance across platforms

These technologies may collect information such as pages visited, time spent, referring URLs, and interactions with our site. You can control cookie behavior through your browser settings. Some third-party ad or analytics providers may also offer their own opt-out options.

The specific third-party tools we use include:

• Google Tag Manager & Google Analytics 4 – website traffic measurement and analytics
• Google Ads – advertising conversion measurement
• CallRail – call tracking and attribution of phone calls to marketing sources
• Cloudflare Turnstile – bot detection that protects our contact forms from spam and abuse (a security control, not an advertising tool)
• Netlify – website hosting and processing of form submissions

Consent required before tracking: The advertising, analytics, and call-tracking tools listed above (Google Tag Manager, Google Analytics, Google Ads, and CallRail) do not load or collect any information until you click “Accept” on our consent banner. If you close the banner without accepting, those technologies remain disabled during your visit. We also honor the Global Privacy Control (GPC) browser signal: if your browser sends a GPC signal, we treat it as an opt-out and do not load those technologies at all.

5. Sharing of Information

We do not sell your personal information.

We may share limited information with:

• Trusted service providers who assist with website hosting, analytics, advertising, CRM, or communication tools
• Third-party platforms used for marketing optimization or traffic attribution
• Legal or regulatory authorities, if required by law
• Successors in the event of a business transfer or acquisition

All shared data is handled under strict contractual obligations and used only for the purposes specified.

Our Website contains links to third-party sites such as review platforms and social media (Google, Facebook, Instagram, and others). Their privacy practices are governed by their own policies, and we are not responsible for the information they collect.

6. Your Rights Under California Law

As a California resident, you have the right to:

• Know what personal information we’ve collected and how we use it
• Access the personal data we hold about you
• Correct inaccurate information
• Request deletion of your personal data, subject to legal exceptions
• Opt out of the sale or sharing of personal data
• Limit use of sensitive personal information (we do not collect any)
• Not face discrimination for exercising your rights

To make a request, please contact us using the information in Section 12. We will confirm receipt of your request within 10 business days and respond within 45 calendar days, as required by California law.

7. How to Opt Out of Data Sharing

We do not sell your personal information. However, we may share limited data (such as browsing or interaction data) with advertising and analytics platforms to improve marketing performance.

The simplest way to opt out is to decline our consent banner (close it without clicking Accept) or use a browser that sends the Global Privacy Control signal – in either case, no advertising, analytics, or call-tracking technologies are loaded during your visit.

You may also opt out of this data sharing by emailing us with the subject line:
“Do Not Sell or Share My Personal Information”

Send your request to: hello [at] webperfex [dot] com

Please include your full name and contact information. We may verify your identity before fulfilling certain requests.

8. SMS/Text Messaging Communications

WebPerfex Inc. may send SMS (text) messages to customers for the purpose of invoice notifications, payment reminders, and payment confirmations. By entering into a service agreement with WebPerfex Inc. and providing your mobile phone number, you consent to receive transactional text messages related to your account and billing.

Types of Messages

Messages may include, but are not limited to:

• New invoice notifications
• Payment reminders for upcoming or overdue invoices
• Payment confirmation receipts

Message Frequency

Message frequency varies based on your billing cycle. Typically, you will receive no more than 1-3 messages per billing period.

Opting Out

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. You may also opt out by contacting us directly via email or phone.

Help

For assistance with SMS messages, reply HELP to any message or contact us at hello [at] webperfex [dot] com or by phone using the number displayed on our website.

Costs

Message and data rates may apply. WebPerfex Inc. does not charge for SMS messages, but your mobile carrier may charge standard messaging fees.

Data Usage

Your phone number is collected solely for the purpose of sending transactional billing notifications. We will not sell, rent, or share your phone number with third parties for marketing purposes. Your phone number is shared only with our SMS service provider (Twilio) for the purpose of delivering messages. We do not share, sell, or disclose SMS consent or phone numbers to third parties or affiliates for marketing purposes.

Supported Carriers

SMS messages are supported on most major US carriers. Carriers are not liable for delayed or undelivered messages.

9. Children’s Privacy

This Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has submitted data, please contact us and we will delete it.

10. Data Security & Retention

We use industry-standard security measures to protect your personal information. This includes secure servers, encryption in transit, and access controls to limit data exposure to authorized personnel only. While we take reasonable steps to protect your data, no system is entirely secure. Users provide information at their own risk.

Data retention: We retain personal information only as long as reasonably necessary for the purposes described in this Policy – generally, for the duration of our business relationship with you and as needed afterward to comply with legal, contractual, and tax obligations, after which it is deleted or de-identified.

11. Changes to This Policy

We may update this Privacy Policy periodically. When changes are made, we will revise the “Effective Date” at the top of this Policy. We encourage users to review this page regularly.

12. Contact Us

For questions about this Privacy Policy or to submit a privacy request, please contact:

WebPerfex Inc.
1401 21st Street #4299
Sacramento, CA 95814
hello [at] webperfex [dot] com

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email.