If you’re running an online business, you’re probably familiar with the term “conversion rate.” It’s one of the most important metrics you can track, as it determines the effectiveness of your online marketing and website strategies. But what exactly is a good conversion rate? And how does your own rate compare to industry standards?

In this article, we’ll dive into the world of conversion rates and give you the tools you need to evaluate your own performance. We’ll also discuss how to improve your conversion rate and generate more leads for your business.

What is a conversion rate?

A conversion rate is the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It’s calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100.

For example, if your website had 1,000 visitors in a month and 50 of them made a purchase, your conversion rate would be 5%.

Conversion rates can vary widely depending on the industry, the type of website, and the specific goals of the business. A good conversion rate for one company might be considered low for another, so it’s important to evaluate your performance in the context of your own business and industry.

What is a good conversion rate?

So, what is a good conversion rate? According to a recent study by WordStream, the average conversion rate across all industries is 2.35%. However, this number can vary widely depending on the specific industry and type of website.

For example, e-commerce websites typically have higher conversion rates than informational websites, as their goal is to generate sales. The average conversion rate for e-commerce sites is 2.63%, but the top 25% of sites have a conversion rate of 5.31% or higher.

Lead generation websites, on the other hand, have a lower average conversion rate of 2.35%, but the top 10% of sites have a rate of 11.45% or higher.

So, what does this mean for your business? Ideally, you want to aim for a conversion rate that is higher than your industry average, but it’s important to evaluate your performance in the context of your own business and goals.

How does your conversion rate compare?

To determine how your conversion rate compares to industry standards, you first need to track your own rate over time. This can be done using tools like Google Analytics or other website tracking software.

Once you have a few months’ worth of data, you can compare your conversion rate to the average rate for your industry. You can also compare your rate to the top-performing sites in your industry to see how much room there is for improvement.

If your conversion rate is significantly lower than the industry average, it’s time to start evaluating your website and marketing strategies to identify areas for improvement. We’ll discuss some strategies for improving your conversion rate in the next section.

How many leads can you expect?

Now that you know what a conversion rate is and how it’s calculated, you might be wondering how many leads you can expect to generate based on your website traffic.

Unfortunately, there’s no one-size-fits-all answer to this question, as lead generation depends on a variety of factors, including your industry, your target audience, and your marketing strategies.

However, there are some general guidelines you can use to estimate your lead generation potential. According to research by HubSpot, the average website conversion rate for B2B companies is 2.23%. This means that for every 100 website visitors, you can expect to generate 2.23 leads.

For B2C companies, the average website conversion rate is slightly higher at 2.58%. This means that for every 100 website visitors, you can expect to generate 2.58 leads.

However, these numbers are just averages and don’t necessarily reflect your own performance. To get a more accurate estimate of your lead generation potential, you’ll need to track your own conversion rate and analyze the data over time.

How to improve your conversion rate

Now that you know what a conversion rate is and how it’s calculated, it’s time to start improving your own rate. Here are some strategies to help you generate more leads and increase your conversion rate:

Improve your website design

Your website design plays a major role in your conversion rate. If your site is outdated, slow, or difficult to navigate, visitors are less likely to take the desired action.

To improve your website design, focus on creating a clean, modern layout that’s easy to navigate. Make sure your site is mobile-friendly, as more and more users are accessing websites on their smartphones.

Optimize your landing pages

Landing pages are the pages where visitors land after clicking on an ad or search result. These pages should be specifically designed to encourage visitors to take a desired action, such as filling out a form or making a purchase.

To optimize your landing pages, make sure they are relevant to the ad or search result that brought the visitor to your site. Include a clear call-to-action (CTA) that tells visitors what you want them to do, and make it easy for them to complete the action.

Use social proof

Social proof is a powerful tool for increasing conversions. This refers to the concept of using other people’s experiences to influence decision-making.

To use social proof, include customer testimonials, reviews, or case studies on your website. This helps build trust and credibility with potential customers, which can lead to higher conversion rates.

Streamline your checkout process

If you’re running an e-commerce website, your checkout process can make or break your conversion rate. If your checkout process is too complicated or time-consuming, visitors are more likely to abandon their cart.

To streamline your checkout process, simplify the steps and reduce the amount of information required from the customer. Make sure your checkout page is easy to navigate and visually appealing, and offer multiple payment options to increase the likelihood of a successful purchase.

Test and analyze your results

Finally, the most important strategy for improving your conversion rate is to test and analyze your results. This means trying different strategies, tracking your results, and making adjustments based on what works best.

Use tools like A/B testing to compare different versions of your website or landing pages, and track your results over time to identify what’s working and what’s not. Use this information to make data-driven decisions and continue improving your conversion rate.


In conclusion, a good conversion rate is one that’s higher than your industry average and reflects your own business goals. By tracking your conversion rate, analyzing your results, and implementing the strategies we’ve discussed, you can increase your lead generation and grow your business.

At WebPerfex, we specialize in helping businesses improve their online presence and increase their conversion rate. Contact us today to learn how we can help you optimize your website and generate more leads.