Did you know 72% of people who performed a local business search visited a store within five miles? As a business owner, you will lose out on new clients if they cannot find you when they perform a search.
Now more than ever, it's important for local businesses to have an online presence. If you're ready to take your contracting business to the next level, you came to the right place.
Read on to learn about these must-know secrets to SEO for contractors.
1. Use Industry-Specific Keywords
If you want your customers to find your business when they perform a search, you want to make it as easy as possible for them to find your business.
Think about your contractor business and the specific words that define your niche. For example:
- Remodeling contractor
- New construction contractor
- Kitchen remodel contractor
- Exterior contractor
- Contractor estimates
Niche keywords are also specific long-tail keywords that are more narrow and specific to your industry. To find the right keywords for your contractor business, you can use a service such as Google Ads Keyword Planner.
This tool will help you find more keywords that relate to your specific niche. It also lets you know the approximate number of searches each keyword receives each month.
2. Local Keywords and Keyword Modifiers
Once you have chosen keywords for your contractor business, you can take it to the next level and add adjectives or adverbs to the keywords. The purpose of adding keyword modifiers is to create long-tail keywords, as described above.
If your niche is kitchen remodeling, a good keyword modifier could be "best." The keyword would read, "best kitchen remodeling."
To complete the long-tail keyword, you can add the local element, so your customers know where you are located. For example, your long-tail keyword can read "best kitchen remodeling in Chicago."
3. Google My Business
No contractor SEO tips would be complete without talking about optimizing Google My Business. If you Google your business, you will see all of the most up to date information about your business.
The first thing you need to do is create a Google My Business Account and verify your business ownership. Once you have your account set up, it's time to provide the most up-to-date information.
You should add hours of operation, address, company logo, images, and contact information. Your Google My Business profile is also a good place for your customers to leave reviews.
4. Voice Search Keywords
Voice search is also crucial for local SEO, and your contractor business will really benefit. Because many people are on the go when they do a Google search, voice search optimization makes service searching more accessible when they speak into their phones.
When people perform a voice search, they tend to be more specific, so they use long-tail keywords. Using the tips discussed above, you should create long-tail keywords to optimize for voice search.
5. Build Strong Links
If you want to improve your contractor business's rankings, you should focus on building quality backlinks. It's crucial you add links that lead to relevant sources.
You can link to relevant industry sites, local news, and community sites. Make sure you're careful about the types of links you use, so they don't lead to spammy sites. Google will penalize you if you use poor quality backlinks.
6. Customer Reviews
For your business to soar to the top of the rankings, you should ask your customers to give you a glowing review. The more reviews you have, the more credibility you will have with future customers. Search engines will also put you at the top of the ranks when you have many customer reviews.
You can ask them to leave a review on Google or Yelp, and you can even put these reviews on your company's website.
To encourage your customers to leave you a review, you can do it in person after a job well-done. You can also do it over email or text to remind them to leave you a review.
7. Create a Mobile-Friendly
Did you know over 80% of people who own a mobile device use it to search the internet? Based on these numbers, chances are potential clients will look at your website using their mobile phone.
If a potential client clicks on your website and it's not mobile-friendly, chances are they will move on to the competition.
When you optimize your website for mobile use, your customers will have access to the same experience whether they access it on their phone or computer. To ensure proper mobile optimization, your site should load quickly, you use bigger fonts, and ensure you don't have unnecessary images.
8. Become an Authority
To bring contractors SEO to the next level, it's important you become an authority in your field. By committing to taking SEO to the next level, you will become a local authority in your industry.
Another thing that might help solidify you as an expert in your industry will be creating a YouTube channel and posting DIY videos for your clients.
9. Prioritize Social Media
You can also grow your business and link back to your website by taking advantage of your social media handles.
For example, if you're active on Facebook, you can share your work before and after photos. Staying active on social media also allows you to stay connected with your clients.
10. About Us Page
Another great way for your contracting business to stand out is by adding an about us page on your website.
In the About Us section, make sure you include contact information, promotions, testimonials, hours, maps, and even a bio.
These Are the Best Kept Secrets to SEO for Contractors
Now that you know about these top secrets to SEO for contractors, it's time you get to work and bring exposure to your contracting business.
You can start by using industry-specific keywords, set a Google My Business profile, create an about us page, become an authority, create a mobile-friendly website, and more.